«Seam to Seam» is a fashion club I founded with classmates Victoria Tsikalova and Konstantin Kiper as a space for those immersed in fashion, underground culture, and visual aesthetics. We believe that fashion is not just clothing—it is a language that can speak without words: through culture, aesthetics, subcultures, and the people who create them. The club motto is: «Style. People. Ideas. Inspiration.»
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As a content creator on the team, I generate the ideas and concepts, and the rest of the group brings them to life. This is how the club’s name, its philosophy, and its visual identity came to be. For the first welcome meeting, which will take place in the Cable Workshop, I created a poster using ChatGPT and Canva. It features a neon pink and black color palette, a collage of black-and-white photographs, fabric swatches, and florals, handwritten notes, and an imitation of film and tape. The visuals merge the daring edge of punk with the precision of a tailor’s studio, and the silhouettes of St. Petersburg architecture situate the club within the context of our home city. It only took me one hour to create the poster. The QR code on it links to the club’s official VKontakte page.Next up, we have swaps, sewing workshops, photo shoots, shows, and lectures about subcultures. There are no rules or strict boundaries—just an interest in fashion and a desire to create something new.
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