Portfolio. Media and Design. Master’s Program 2026.

After looking through the «Media and Design» creative competencies map, I was initially disappointed that I hadn’t studied it during my undergraduate years. Then I realized: everything has its own time. Before enrolling in this track for my Master’s program, I needed to build experience through the symbiosis of production and design while studying a different major, and I came to the realization that a match between a program and a person this perfect—100/100—doesn’t exist anywhere else.

During exam preparation, I was rendering a project, and then I’d rush to another studio to edit a video for the University Basketball League event. After the exam, I would hurry to catch a train to a production site to approve test samples for merchandise whose design I was working on concurrently with my thesis pre-defense. For my last class before that, I was late because I had designed the set for a product brand shoot, and on my way, I was writing a concept for AI generation for another project.

It was at that moment that I truly understood that what is most «me» is everything described in the «Media and Design» curriculum. It was at that moment when tears welled up over how passionate I am about this field, and how much energy I possess to realize my potential in this area.

Throughout all four years of my bachelor’s program, I conceived and produced events, shows, podcasts, collaborations, and much more within university sports. I managed the planning and production of basketball league content, covering season highlights, matches, and events, handling social media strategy and audience engagement, video shooting and editing, photo retouching, and securing and managing partners, in addition to writing scripts.Simultaneously, at the music label hangov3r, I managed pre- and post-production for shoots, assisted in organizing concerts, promoted artists and tracks on social media, and executed advertising campaigns.Furthermore, at the Moscow Museum, I assisted with exhibit preparation, installation assembly, and collaborated with the museum’s archives and heritage curators. After my first year, I interned in the Communications Department at Sirius in Sochi, where we developed the complex’s visual identity and managed media coverage of the center’s activities.Starting in my third year, I became an assistant art director for Megamarket. Cooper later joined the team, and soon I began making independent decisions and developing concepts as a creative producer for special projects at Samokat, where I have been working for the past two years.This experience—both volunteer work within a student organization and commercial work at a large corporation—solidified theoretical knowledge in practice, granting me greater confidence and understanding in project management, brand engagement, communicating with dozens of people within a single project, content production for both physical and digital products, team collaboration, and understanding all processes of the creative industry.

Over these years, I have truly come to realize that I want to be involved in creating comprehensive media and branding projects that integrate design, strategy, and production. That is precisely why the «Media and Design» program is the logical next step in my professional development.

In my work, I constantly encounter the need to make decisions not just at the content production level, but also at the level of project strategy and visual development. It has become clear to me that a modern specialist in this field must equally understand audience research, concept development, visual language, brand communication, and creative process management. This interdisciplinary approach is the foundation of the «Media and Design» program—with its ideal, literal symbiosis of media and design, its project-based methodology, pre-project analysis and research, work with brands, and development of advertising campaigns and promotion strategies.

Through several years of practical experience, I have gained experience in implementing projects and have felt that my further professional growth requires systemic education in strategy, research, and creative management.

At the end of the portfolio, you will hear about my career strategy in the video introduction, but I’ll give you a spoiler here: I strongly aspire to become a Creative Director in sports because that industry truly has room to grow. I want to lead teams at a more expert and competent level, create brand strategies for sports clubs and media outlets, manage communication projects, launch my own media ventures, and continue working at the intersection of design and business.

I also want to add that over the past few years, since enrolling in the Bachelor’s program at the School of Design (with scores of 306/300, by the way), I have never grown tired and will not stop. I can’t find peace or stop striving to create projects that are worth feeling proud of and beaming about—how incredible. We did it.

1::: Landing Page: Magic of Numbers on Megamarket
2::: Landing Page for Luxury Perfumery on Megamarket
3::: Landing Page for International Day of the Girl on Megamarket
4::: Landing Page for the New Private Label Brand Greza on Megamarket
5::: Category Widget Updates on the Cooper Website and App
6::: Landing Page Highlighting Summer New Arrivals on Megamarket
7::: Landing Page Highlighting Youth Goods on Megamarket
8::: Premium Landing Page on Megamarket
9::: Landing Page Highlighting Spring New Arrivals on Megamarket