big

Selected Works by Masha Smirnova

A selection of branding and graphic design projects exploring visual identity, typography, and creative concepts.

I work with colour, form, and composition to turn ideas into clear and expressive visual solutions.

My projects range from brand identities and packaging to posters and calendar design, combining conceptual thinking with attention to detail.

TRUESHKOWSKI
Brand Identity for a Jewellery and Accessories Brand

post

The Brief: Develop a visual identity for TRUESHKOWSKI, a jewellery and accessories brand made with natural stones.The Problem: How can a jewellery brand stand out in a market full of handmade accessories? The challenge was to create a recognisable identity that feels playful and expressive without looking childish.The Idea: Combine natural materials with irony, bold details and a sense of «adult playfulness». The brand celebrates people who want to express their personality through accessories.The Solution: I developed a visual identity with a distinctive logo, bright colours, expressive typography and graphic elements. The identity was applied to packaging, printed materials, accessories and social media visuals to create a consistent and memorable brand image.

0
1/5

Charity Flea Market

post

The Brief: Develop a visual identity for the Charity Flea Market, a fashion event that combines style, responsible consumption and charity.The Problem: How can a charity event attract attention while communicating its social purpose? The identity needed to connect fashion, second-hand shopping and charitable giving in a clear and engaging way.The Idea: Present charity as a stylish and accessible part of everyday life. Bright pink, bold typography and tag-inspired graphics connect the world of fashion with the idea of giving things a second life.The Solution: I created a visual identity featuring a distinctive tag-shaped logo, a bright pink and black colour palette, bold typography and star-shaped graphic elements. The system was applied to posters, shopping bags, clothing tags, accessories and promotional materials.

0
1/8

Calendar — Nizhny Novgorod 2026

post

The Brief: Develop a calendar for Nizhny Novgorod that shows sunrise and sunset times for every day of 2026.The Problem: How can daily time data become an engaging visual experience? The challenge was to present practical information in a clear format while creating a distinctive visual concept.The Idea: Explore the changing light of the sun throughout the year. Gradients represent the changing colours of sunlight, from cool winter tones to warm summer shades. Oval shapes reflect the sun’s path, while curved dates create an unusual calendar layout.The Solution: I designed a calendar system combining sunrise and sunset times, curved date sequences, oval forms and seasonal gradients. Each month has its own visual atmosphere, connecting astronomical information with an expressive graphic composition.

0
1/3

LET’S WORK TOGETHER

I am open to new opportunities, freelance projects and creative collaborations.

I would love to join a creative team, develop my skills and bring ideas to life through design.

GET IN TOUCH
Email: masa59697@gmail.com
Telegram: @smirnova_masa

Explore my work
Behance
HSEdesign

portfolio
Project created at 27.10.2026