«I remember.» — A digital archive of personal memories linked to real places in the city. The product offers a fresh perspective on the familiar map—not as a navigation tool, but as a space filled with people’s feelings and life moments.
Merchandise was developed for the brand—a t-shirt featuring a screen-printed design. Because the brand concept evokes memories of the past, and its primary target audience is people who have relocated from their hometowns, the idea of the cultural code served as the foundation for the visual concept. Recognizable elements of a familiar landscape were chosen as graphic motifs: panel housing and Russian birch trees. These images refer to a childhood environment, stirring feelings of nostalgia and helping to maintain an emotional connection to a place that remains part of one’s personal history, even from a distance.
The developed print size is 280×350 mm. It was created using the screen printing technique.
The print is applied to oversized black T-shirts. A visualization on a model is shown below.
