«Midnight» — a furniture collection that shimmers with light and warmth. It envelops you in nostalgia for childhood, transporting you back to that perfect summer night when everything felt like a fairytale.
idea
We are all tired of minimalism and tired of the city, and we want to surround ourselves with cozy things filled with soul—things that will help us feel connected to ourselves and nature. The «Midnight» collection transports you back to childhood, to Grandma’s village, when the sunsets were brighter and the nights were longer.
Target Audience
Olya, 26 years old, earns 140,000 RUB per month; like all Zoomers, she enjoys being in nature and prioritizing her mental well-being. She loves going outdoors and bringing a piece of nature home to ground herself.
Product request: Every object in her surroundings should bring joy to both her eyes and her heart, hold memories, and be useful.
