Cover Design Goal: Establish the topic and direction of conversation through value and outcome.
Formulate the topic based on the value or result for the audience, rather than the product name.
The cover should answer the question: «Why should I keep listening?»
Even if all other slides were removed, this screen must communicate the benefit of the conversation.
Step 2. Why
Объясните, почему тема важна именно сейчас и почему ей стоит уделить внимание
Show the reasons and context that make the conversation timely and significant.
Use facts, environmental shifts, risks, or opportunities to create a call to action.
The audience must internally agree that the issue cannot be postponed.
Step 3. What
Ясно опишите продукт, решение или формат предложения
Explain this in simple language, without overwhelming the reader with details or jargon.
Provide a comprehensive overview: what is being offered and what it consists of.
After this section, the reader should be able to briefly summarize the core idea.
Step 4. How
Покажите, как решение работает и внедряется на практике
Break down the solution into clear, actionable steps and application phases.
Show the path from start to result in a logical sequence.
The clearer the process, the lower the barrier to decision-making.
Step 5. What’s next?
Переведите интерес в конкретное действие и понятный формат продолжения
Define precisely how the audience can continue working after the presentation.
Remove ambiguity—show the steps, format, and entry point.
The person must understand what to do next and how accessible it is to them.
Step 6. Finale
Закрепите ключевую пользу и оставить опорную мысль
Pin down the core value proposition in a short, memorable phrase.
Connect the conclusion to the original motivation from the «Why» section.
The final screen should retain the core message and gently guide the user toward continued engagement.
