Concept
«HANDWRITING» — an online music media platform dedicated to the music that creative individuals listen to and how music connects with their work. The project’s subjects are designers, artists, photographers, directors, and musicians.
In each episode, the featured guest selects five tracks and shares memories, ideas, and creative insights associated with them. The audio interviews are supplemented with a playlist and examples of the guest’s work.
The project helps the audience discover new music through personal recommendations and better understand the artistic style of the subjects.
The primary platform is the project’s own website. Episodes are released once a week.
Objective
Help the audience discover new music through personalized recommendations from creative individuals and better understand their unique artistic style.“SIGNATURE” broadens listeners' musical horizons, introduces them to new names in design and art, and helps them find inspiration for their own projects.
Studio
Audience — individuals aged 20–27 interested in music and contemporary culture. They want to discover new tracks through recommendations from creative individuals, learn about their personal stories, and find inspiration for themselves.
Half-Yearmatic Plan
The project’s thematic plan spans six months and includes 24 main episodes. Each month is dedicated to a central theme that musicians, bloggers, actors, streamers, comedians, artists, and directors explore through five selected tracks and personal stories. The planned frequency is one episode per week. Themes and guest lineups may be refined during the interview preparation process.
Content Sample 1.
«If I were represented by five songs»
Section: «Let’s Get Acquainted.»
Format: Audio interview script for the «POCHERK» website.
Subject: Musician
Target Audience: Listeners who want to discover new music and learn about creative individuals through their musical taste and personal stories.
Scenario 1
Content Example 2.
«What you won’t hear about me in the blog»
Category: «Let’s Get Acquainted» Format: Audio interview script for the «POCHERK» website Subject: Blogger Audience: Readers and listeners interested in discovering the blogger beyond their public persona and exploring music through their recommendations.
Scenario 2
Content Example 3.
«Five Tracks to Becoming Different»
Category: «While I Work».
Format: Audio interview script for the «Pocherk» website.
Subject: Actor.
Audience: Listeners interested in film, theater, and music, who are curious to learn how an actor creates a character and prepares for a role.
Scenario 3
Page mock-up for the issue «Five Tracks to Transformation» on the «POCHERK» website.
Content Sample 4.
«Stream finished. What to include?»
Section: «Let’s Get Acquainted.»
Format: Audio interview script for the «POCHERK» website.
Subject: A streamer
Audience: Listeners interested in streaming and music, curious to learn what the streamer listens to off-air and how they decompress after interacting with their audience.
Scenario 4
Page mockup for the issue titled «Stream Ended. What to Include?» on the «POCHERK» website.
Content Sample 5.
«Five Tracks Before Launch»
Category: «While I Work».
Format: A playlist with the subject’s commentary for the «POCHERK» website.
Subject: A comedian.
Audience: Listeners interested in stand-up comedy and music—who are curious to learn about the comedian’s pre-performance habits and find music to boost their own confidence.
Playlist page mockup for «Five Tracks Before Leaving» on the «POCHERK» website.
Content Example 6.
«This film started with a song»
Rubric: «This piece has a playlist.»
Format: a director’s text story with musical interludes for the «POCHERK» website.
Protagonist: a director.
Audience: readers interested in cinema and music, curious to learn how a song can suggest a film idea and influence its atmosphere.
Article mockup «This Film Started with a Song» on the «POCHERK» website: the film’s creation story through five musical compositions.
