The Drama Boutique «By Chance”—a space where an individual can inhabit a dramatic scenario. Here, emotions become commodities, and their purchase is a deliberate choice.
Original size 3840x2160
I developed three variations for a scarf based on elements of the brand identity: the «i» letters from the logo, bow ties, and heels.
Original size 3840x2160
Final version
Original size 3840x2160
The final design settled on a high-heeled pattern—it more accurately conveys the project’s idea: the heel symbolizes the independent step into the drama that a person chooses.
Original size 3840x2160
Parameters:
Format — 90×90 cm
Colors — 440e16 (pink), f7c9d5 (maroon)
Material: 100% natural silk
Full-color digital printing on silk is used for production.
