The silk scarf functions as a flexible element of the brand identity, adapting the visual style of the brand for everyday use.
On the scarf, patterns inspired by the planet Earth are overlaid on black silk. The dotted lines represent movement and the uncertainty associated with a new place. Meanwhile, the composition of the planets is symmetrical and balanced, and the delicate dotted lines framing the main pattern simultaneously calm the visual noise and provide an airy quality. The scarf is rendered in black and white. Merchandise for INO-PASS is not bold, brand-shouting advertising, but rather an item that will serve as a pleasant, neutral, and everyday piece of clothing. With this approach, the pattern remains recognizable and looks organic, and the color becomes universal for anyone interested in the agency.
