BW—4U («brainwash for you») is a service dedicated to «brain hygiene.» It is based on a phrase typically associated with propaganda and various manipulations, but here it is presented as something mundane and even caring—akin to washing your hands or rinsing a cup. In our minds, all sorts of «junk» often accumulates, hindering our ability to function. Therefore, the project asks: what would the process of «cleansing» the consciousness and scrubbing the neural pathways look like?
main project flags
brand style carriers from the core project
The project’s visual language merges technical schematics with organic, almost chemical textures. As a result, it presents something between a laboratory diagram and an abstraction.
Shape: square
Size: 90×90 cm
Material: 100% natural silk, 14 momme twill.
Palette: Primarily black, shades of gray, and white. Color is present only in two elements: in the warm gradient of spheres (yellow, orange, red, violet-blue) and in the cool gradient of scales (green, turquoise, blue, lavender, dusty rose).
