The brand creates media content for emerging writers and publishes print materials for writing practice.

Beginning writers need a supportive information landscape, a lower barrier to entry into the field, materials to practice their skills, and an open community. It is difficult for people outside the industry to find resources and practical exercises.

The project’s main mission is to unearth the talent of those who write in private and attract those who are already writing and just beginning.

People aged 15–25, especially young women. They love reading and visiting bookstores. They are highly imaginative, constantly developing ideas and scenarios, drawing plots from everyday life. They write in private—in notebooks, notes, and on scraps of paper—but lack the courage to share their work. They enjoy journals, sketchbooks, and collecting.

Archetypes of the «Sage» and the «Creator.» We are open to new experiences, self-expression through words and feelings, learning, and knowledge.

logo
promotional posters and lecture invitations
media posts and stories
mobile application
workbooks and educational materials
periodical journal on literary matters
postcards
book bags
photo and collection albums
vocabulary improvement diaries
notebooks for thoughts and drafts
note stickers
book bookmarks
pencils
calendar
anti-stress coloring books
card games for improving creativity
tickets for workshops and lectures