MNOGBUKVA — is a project that brings together those interested in writing creative texts, those who are already writing, or those who simply want to know what is happening in contemporary literature.
Media Activities
In the field research, the target audience and brand competitors were identified.
Insights from the research. Since I initially planned to conduct a large body of work, the last insight is related to its typeface component.
Several issues have been identified. They set the vector for the future rebranding.
Thus, the rebranding initiative was conceived:
To complete the task, I outlined the scope of work necessary to achieve the goal. Since I work independently, receiving edits directly from the non-commercial editorial staff, my work plan is individualized.
