Project: Telegram Channel and VK Community with Vacancies for Beginners
Author: Arina Andreevskaya

3-Month Goals • 300–500 subscribers on Telegram and VK • 30–50 published job openings • 5–10 employers who have posted vacancies • 2–3 educational institutions that have promoted the channel to students

What the channel is about: Job and side opportunities for beginners in music and sound: • Performers • Sound Engineers • Sound Designers • Producers • Instructors

Where students seek work today
1. Event Hunter (Telegram, 51,158). All creative work in Moscow, wide reach
2. Music Industry Jobs | SNEEERS (Telegram, 1,781). Music-themed
3. Artist Vacancies in Professional Theaters (VK, 23,910). Theater only
4. Musician Search | Jobs for Musicians (VK, 26,780). Musicians
5. Jobs for Musicians (VK, 12,683). Musicians
Conclusion: The audience exists, but the platforms are either too broad, too narrow, or oriented only toward musicians. There is no channel among them focused on first jobs in music and sound.

Where are we? • Telegram: quick job postings, notifications, chat with employers • VK: reaching students, college and university communities, community search How we attract an audience: • partnerships with conservatories, colleges, and music schools • posts in student-themed chats • placement of employer vacancies…

4 Segments B2C (Job Seekers):

1. Students and graduates of music colleges and universities: performers, educators
2. Emerging sound designers, audio engineers, and producers: graduates of sound schools, self-taught professionals B2B (Hiring Organizations):
3. Organizations: theaters, recording studios, event agencies, venues
4. Educational institutions: music schools and studios in need of instructors

Alina, 20 3rd-year Conservatory student, pianist. • Goal: Part-time work near her studies in her field. • Pain Point: Job openings require experience; payment structure is unclear. • Needs: Openings for students with a clear salary range. Dasha, 22 Graduating from a sound school, aspiring sound engineer. • Goal: First job or internship. • Pain Point: There are few openings for sound technicians; they get lost among musicians. • Needs: Dedicated sound-related job postings without experience requirements.

Maxim, 35 years old Event agency director. • Goal: Find sound engineers and musicians for events • Pain point: Slow hiring process, many irrelevant applications • What he needs: To quickly receive responses from young professionals Elena, 42 years old Director of a children’s music school. • Goal: Find a teacher • Pain point: Few candidates, difficulty reaching graduates • What she needs: Access to students and graduates from relevant educational institutions

How is «First Measure» different
1. Only the first project: vacancies that do not require experience
2. Music and sound in one channel: from performers to sound engineers
3. Salary range and vetted employer in every vacancy

Channel Name: «First Measure»Regular Segments:• Job Opening — A detailed card for one position: role, employer, responsibilities, compensation, format, and contact information. Hashtags: musician, sound, part-time
• Weekly Jobs — A digest posted every Monday, featuring 5–8 brief listings.
• How to Get Started — Guides for beginners: applying without experience, portfolio building, trial lessons, and test assignments.
• First Gig — Short stories from current students and alumni about finding their first job.
• From the Employer’s View — Mini-interviews with hiring managers: what they look for and what turns candidates off.
• Salary Expectations — Compensation benchmarks for newcomers.
• Poll — Questions for the audience; results are used to inform content creation and negotiations with employers.Publication Rhythm: 4–5 posts per week. Monday is the digest, Tuesdays and Thursdays feature individual job openings, Wednesday features a guide or interview, and Saturday features a story or poll. VK duplicates Telegram content with a one-day delay, in addition to separate posts for college communities.

Month 1. Launch

• Setting up the channel and community, pinning a post, and organizing navigation via hashtags. • First 10–12 job openings: manually gathering them from HH, Avito, job boards, and personal contacts, while vetting the employers. • First 3 guides: «How to apply without experience, ” „What to write in a musician’s resume, ” and „What a sound engineer’s test assignment entails.“ • Arranging a partnership with the first educational institution for posting in the student chat. • Goal: 80–100 subscribers, 10 job openings, 2 employers.

Month 2. Growth• Launch of the «First Job» series: 2 stories
• First interview «From the Employer’s Perspective"—an event agency
• Dedicated series for sound designers: 4 posts on where to find work as a sound engineer and sound designer
• Posts shared in 5–7 student chats, negotiations with a second and third educational institution
• Post for employers: how to post a vacancy for free
• Goal: 180–220 subscribers, 20 job openings, 4–5 employers

Month 3. Reaching Target Metrics

• First audience survey: Who are you, what are you looking for, and how much are you willing to work for • Interview with the music school director • «How Much Do They Pay?» series: teacher, accompanist, sound operator at an event, corporate musician • Three-month wrap-up in the channel • Goal: 300–500 subscribers, 30–50 vacancies, 5–10 employers, 2–3 educational institutions

Month 4. Employers

• Job posting form (Google Forms or bot) so employers can submit vacancies themselves • Outreach to theaters, studios, and venues: 20–30 emails describing the channel and audience • «From the Employer» feature — 2 interviews: a recording studio and a concert venue • Seasonal block: part-time jobs for seasonal events (corporate parties, festivals, summer camps—depending on the time of year) • Goal: 550–650 subscribers, 15 new vacancies per month, half of which are from direct employer submissions

Month 5. Deep Dive• Segmented Guide Series: «First Job for Educators, ” „First Job for Sound Engineers, ” „First Job for Performers“
• Online Chat Session with Employer Q&A (Text-based, 1 hour)
• Partnership with two additional educational institutions; posts in their official VK communities
• Gathering feedback from individuals who found jobs through the channel
• Goal: 750–850 subscribers, 2 „First Job“ stories from channel subscribers

Month 6. Results and Next Steps• Second audience survey, comparison with the first
• Final post: number of vacancies, number of people who found jobs, and which employers participated
• Paid posting test for employers: a featured vacancy for 3 days
• Plan for the next six months based on the data
• Goal: 1,000 subscribers, a total of 80–100 vacancies, 20 employers, and 5 educational institutions

Format: text and text + image. Images are cards in a unified style: dark background, white text, colored category marker (blue for musicians, green for sound, orange for faculty).

1. Pinned Post (text)Hello, this is «The First Movement.»This is where you’ll find job openings and freelance gigs for those just starting out: students and graduates from music colleges and universities, sound schools, and self-taught musicians.What we post:
   • Only work that doesn’t require experience or requires minimal experience
   • Music and sound combined: performers, teachers, accompanists, sound engineers, sound designers, producers
   • Every listing includes a salary range and a vetted employerNavigation:
   #musician — performers
   #sound — sound engineers, sound design, production
   #teacher — instruction
   #freelance — one-off and project-based
   #guide — how to get started
   #firstjob — success storiesAre you an employer? Contact @firstmovement_jobs—we’ll post for free.

2. Vacancy: Instructor (Text + Image)Image: A card with an orange marker. Large text: «Piano Instructor.» Below: «Private studio, Sokol metro, ” „starting at 900 ₽/hour, ” „no experience required.“(hashtag) instructor (hashtag) vacancyPiano Instructor, Private Music StudioWho we are looking for: „Nota“ studio, students aged 5–12, in groups of 3–4 or individually.Responsibilities: Conducting piano lessons 2–3 times a week, in the evenings. The schedule is flexible and adjusted around studies.Requirements: Current student or graduate of a relevant college or university. Teaching experience is not required—we will provide an introductory week with our methodology expert.Compensation: 900–1300 ₽ per academic hour, averaging 25–35 thousand ₽ per month with 8–10 hours per week.Format: Self-employment or GPH agreement.Contact: @nota_studio_hr, please mention „from the First Beat.“Employer verified: The studio has been operating since 2019; we spoke with the manager.