We help students in creative fields and juniors navigate the journey from «finished a course» to «received the first offer or client project.» There are countless courses, schools, and career channels out there, but almost none show what actually happens when entering a profession: how an employer reviews a portfolio, what they want to see in a test assignment, and why some candidates are hired while others are not. We analyze real portfolios and test assignments alongside practicing designers, publish only junior-level vacancies and internships, and compile a database of test tasks with analysis of what the employer was looking for.The main idea is to avoid giving generic advice; instead, we demonstrate how it works in practice so that individuals can apply these insights to their own portfolios and land that first offer.

Segment: Professional development and employment in design. Narrow Topic: First jobs and first commissions for students in creative fields and juniors (UI/UX, graphic design, illustration). We are not interested in «how to become a designer, ” but rather what to do when you are already studying or have finished a course and want to land your first job or commission. We show how an employer reviews portfolios and tests, and we offer a session to review your portfolio with a practicing professional.

Direct. Media that addresses a similar idea: helping designers grow and find employment.

Direct competitors show that the topic is in demand. But we build our uniqueness around the mechanics: we don’t just list vacancies and tips; we dissect real portfolios and take tests from industry practitioners, transforming audience discoveries into content.

Indirect.

Indirect competitors are limited to curated job listings or general recommendations. We offer a different approach: having your portfolio evaluated from an employer’s perspective and receiving a clear plan detailing what to improve.

What we share with competitors: nearly all of them assist designers in their careers to some extent, but primarily by providing ready-made job listings or general advice. The subscriber, however, remains a passive reader.

What almost no one does: regular breakdowns of real portfolios and test assignments from practicing designers, as well as transforming subscriber case studies into educational content.

What we are borrowing: clear segmentation (job listings, critiques, tests), a unified visual style, and saved collections of job opportunities and tests.

What we are avoiding: an endless feed of general advice and job postings without in-depth analysis or feedback.

Tone of voice: supportive, practical, non-snobbish, and non-patronizing. This is how we differentiate ourselves from career coaches and «gurus» who talk down to others.

The main platform is Telegram. Here, we combine portfolio and test critiques, junior job listings, practical assignments, and communicate directly with subscribers.Additional channels include TikTok and YouTube Shorts. Short videos help attract a new audience and serve as an entry point to our media.The offline format features workshops on portfolio building and test critiques, and meetings with employers. This format makes sense to launch once an active community has been established.

Media Type — B2C. We appeal directly to individuals, not to companies. Audience segments are structured around their need for a project. Segment — job seeker. Need — to receive an offer or an internship. What the media provides — portfolio and test project reviews, job openings exclusively for juniors. Segment — those seeking to build creative awareness. Need — to understand what employers want. What it provides — reviews of real test projects with feedback. Segment — student in a creative field. Need — to build a portfolio and prepare for an interview. What it provides — practical exercises and concrete steps. Segment — creative professional. Need — to escape a «stale» perspective and secure the first commission. What it provides — a fresh impetus and community support.

Alexei, 19, 2nd Year Graphic Design Student («Haven’t started yet, but I’m already scared»)

He is enrolled in university but feels the curriculum is disconnected from reality: «We draw compositions, but employers want banners and brand identity.» He doesn’t have a portfolio yet—only coursework. He follows design publications but is afraid to even look at job listings, feeling that «everyone else is already skilled.» He wants to understand where to start and what companies actually ask for during internships.

Situation: Three months before summer internships; he needs to build something for his portfolio. Where: Telegram, YouTube, Behance.

Lena, 27, former marketer, now an illustrator («The Second Attempt»)

She left marketing two years ago and completed an illustration course. She has a few commissioned pieces from acquaintances, but no stable clients. Her portfolio looks «like everyone else’s»: uniform backgrounds, similar characters. She feels this, but doesn’t know how to stand out. She is tired of advice like «be more active on social media”—she needs concrete examples and critique.

Situation: She aims to achieve a stable income from illustration within six months. Where: Telegram, Instagram, specialized chats.

Timur, 23, Junior UI/UX Designer after the course («Drowning in tests»)

He finished the course six months ago. He went through 12 interviews and completed 8 take-home assignments—and zero offers. He doesn’t understand what’s wrong: «I think I follow the guidelines, but the rejections are without explanation.» He’s starting to doubt himself. He wants to see how others approach take-home assignments and receive honest feedback, not just «it’s fine, but we chose someone else.»

Situation: He is experiencing burnout and considering quitting the search. Where: Telegram, LinkedIn, specialized chats.

Dasha, 21, Illustrator Student («Wants her first client but doesn’t know where to find one»)

She has been drawing since childhood and is studying to be a designer, but she hasn’t landed her first client. She has a portfolio—a beautiful one—but she feels «unclear on what to do with it.» She doesn’t know where to look for clients, how to price her work, or how to respond to requests like, «Draw me a logo for 500 rubles.» She is afraid of being scammed or that she isn’t good enough. She needs a clear guide: where to start and how to avoid undercharging.

Situation: She wants her first paid job within the next month. Where: Telegram, TikTok, Pinterest.

We described four key scenarios in which people engage with media. In all these instances, they do not simply want to consume information; they want to apply it in practice—whether for a portfolio, a test assignment, or searching for client work.

We frame each request using the structure: «When… — I want to… — so that…».

Portfolio: When I am finishing a course and compiling my portfolio, I want to receive feedback from a practitioner so that I can understand why I am not being hired and how to correct it.

Test Assignment: When I receive a test assignment, I want to see an analysis of similar assignments so that I can understand what the employer is looking for and improve my work.

Job Listings: When I am searching for my first job, I want to see only junior positions and internships so that I do not waste time on listings requiring «3 years of experience.»

First Commission: When I want my first freelance job, I want to understand how to structure my portfolio and where to find clients so that I can secure the first commission faster.

— «We don’t give general advice—we review real portfolios and tests from industry professionals.» Our main unique selling proposition. — «Only junior-level vacancies—no ‘3 years of experience’ required.» A regular format with specific filters, not an endless feed. — «A database of real assignments with analysis—what the employer was looking for.» You see not just the task, but a detailed breakdown: what was being evaluated, what other candidates did wrong, and how to improve. Additional unique selling proposition (humorous/attention-grabbing): «Your portfolio will be critiqued so thoroughly that even your mom will understand why you weren’t hired.»