(No Russian text was provided to translate.)
My original project, «Rich Imagination,» is a 2D animation about a girl named Peppy who clashes with the rigid framework of the school system while trying to share her incredible summer adventures with her classmates and teacher. Since the project features a vibrant, rebellious character and a unique surreal visual style—flat graphic design, unconventional proportions, and a high-contrast color palette—I decided to visualize this project as a brand of school supplies and study merchandise. Thus, Peppy’s story exists not only on screen but also in the daily lives of children. The brand offers a way to transform mundane school routines into a daily adventure.
«Peremenka» — a school supply and stationery brand inspired by the universe of the Peppa Pig animation.
We are translating the surreal visual style of the cartoon onto real-life objects: backpacks, merchandise, pencil cases, notebooks, and stationery. The unconventional visual style and contrasting prints will make the student stand out in the crowd at school.
