Perfume Studio

The location benefits from excellent transportation access: four metro stations—Komsomolskaya, Krasnye Vorota, Baumanskaya, and Kurskaya—along with MCC stations, train terminals, and numerous bus routes are all within a 12–17 minute radius. This ensures a consistent flow of visitors throughout the day. The neighborhood generates steady foot traffic due to several major attractions: the Russian State University for the Arts (RGGU) and other universities provide a constant student population; the Turgenev Library draws an intellectually and creatively inclined crowd; and Vinzavod and the House of Culture attract creative young adults seeking unique experiences and bespoke formats.

This environment blends cultural activity with a gap in practical services—places for education, customization, and artisanal practices. Consequently, the perfume workshop fits seamlessly into the context, fulfilling a genuine audience demand for personalized products and experiences.

The Perfumery Workshop is a multifunctional space that combines a retail store, a masterclass zone, an office, a co-working space, a coffee shop, and a small exhibition area. The core concept is to blend the craft of perfumery with education and contemporary urban culture.

The shop offers access to niche fragrances and free tasting sessions. The masterclasses allow guests to create their own compositions and learn about the art of scent. The office and workspace support brand development, while the co-working space generates additional traffic and acts as a focal point.

The coffee shop functions as a place for relaxation and socializing, and the exhibition area emphasizes the project’s cultural aspect by showcasing aromatic installations and creative collaborations.

Ultimately, the workshop becomes more than just a retail destination—it is a vibrant hub that unites people around taste, creativity, and personalized experience.