Project Concept
The project is a postcard that becomes part of the brand communication for the temporary tattoo brand «Kozitsa.» It is included with the order and extends the brand’s core idea—the ability for self-expression without a permanent commitment. Unlike a traditional greeting card, it has no specific occasion or date. It addresses the person with the question: «Can I leave this on your skin forever?» The answer, which strikes through the word «forever» and replaces it with the phrase «for two weeks, ” transforms the question into a game of temporality.
Visual Concept
The front panel is based on an original illustration of an orchid, rendered in delicate shades of violet. The fine contours and translucent fills evoke a sense of fragility and ephemerality, while the handwritten typography complements the intimate nature of the message. The combination of the botanical drawing and calligraphy creates a contrast between the naturalness of the image and the emotionality of the text. The postcard’s visual language continues the brand’s aesthetic and connects the product to themes of the body, time, and changeability.
Technical Specifications
· A6 format — 105 × 148 mm
· 4+0 or 4+4 printing on heavy stock paper
· price — starting from 150 ₽ per card
