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Cover Slide Goal: Establish the topic and conversational direction through benefit and outcome.
Formulate the topic based on the value or result for the audience, rather than the product name.
The cover slide must answer the question: «Why should I listen further?»
Even if all other slides were removed, this screen should clearly convey the value of the conversation.
Step 2. Why
Объясните, почему тема важна именно сейчас и почему ей стоит уделить внимание
Present the reasons and context that make the conversation timely and significant.
Use facts, environmental shifts, risks, or opportunities to create a call to action.
The audience must internally agree that the issue cannot be postponed.
Step 3. What
Ясно опишите продукт, решение или формат предложения
Explain this in simple terms—without overloading the reader with details or jargon.
Provide a cohesive overview: what is being offered and what it comprises.
After this section, the audience should be able to briefly summarize the essence of the solution.
Step 4. How
Покажите, как решение работает и внедряется на практике
Break down the solution into clear, actionable steps and phases.
Show the path from start to finish in a logical sequence.
The clearer the process, the lower the barrier to decision-making.
Step 5. What’s Next
Переведите интерес в конкретное действие и понятный формат продолжения
Define precisely how the audience can continue their work after the presentation.
Remove ambiguity—show the steps, format, and entry point.
The person must understand what to do next and how accessible it is to them.
Step 6. Final
Закрепите ключевую пользу и оставить опорную мысль
Capture the core value of the proposition in a brief and memorable statement.
Connect the conclusion back to the original motivation from the «Why» section.
The final screen must retain the underlying meaning while gently encouraging continued engagement.
