СМОЙ ГРИМ — серия комиксов, в которых я исследую страх перед карнавальной личиной. В карнавалах и выступлениях бродячего цирка меня всегда пугала насильственная фиксация рта в улыбке.
Под ярким гримом не видно глаз, а все движения артистов кажутся механическими.
Комиксы выполнены в мрачной черно-белой графике
с кроваво-красными акцентами в технике ручного трафарета.
Принцип создания проекта
При разработке концепции стартапа я отталкивался от техники исполнения комикса. Так как проект создавался вручную,
идея с массовой печатью футболок отпала.
Мне нужен был продукт, где сохраняется ценность ручного труда
и тактильность.
Вселенная комикса трансформировалась
в бренд авторских ювелирных украшений LACRIMA.
Основная идея — создание «амулетов от фальши». Украшения не должны выглядеть идеально. Неровности, царапины и патина — это часть дизайна, отсылка к грубой графике исходного проекта.
Айдентика
Логотип
Minimalist logo icon for a brand «LACRIMA»,a negative space silhouette of a sad clown face inside a rough stencil print, grainy texture, charcoal and black ink, a single red dot, abstract and brutal, dark art style, isolated on white background, flat design. (Midjourney)
Шрифт был определен с помощью сервиса What The Font.
Палитра извлечена из логотипа с помощью сервиса Adobe Color.
Примеры продукта
Изображения украшений и промо-кадры генерировались отдельно. Сначала я создавала дизайн продукта в Midjourney, затем в той же нейросети генерировалась композиция. Финальным этапом было соединение двух генераций с помощью Nano Banana 2.
Для всех генераций в Midjourney использовался мудборд.
- a detailed close up of a man styled in theatrical makeup. the face is painted opaque white, accented by thin pencil eyebrows, smoky eye makeup, and bold red lips. below the chin, the person wears a black turtleneck layered under a stripped white tweed jacket with frayed lapels.
2. fashion product photography, a necklace made of silver, a pendant shaped like a falling teardrop made of raw uncut red ruby, oxidized metal, high contrast, cinematic light
3. make the model from img1 wear a necklace with red stone from img2 keep the original colors and layout from img1 unchanged
- fashion product photography, a widebracelet made of oxidized copper, clasp shaped like a miniature red velvet theatre curtain, dark moody lighting
2. make a fashion shoot of an opened chrome jewerly box with a logo from img1 of a brand «LACRIMA». the box contains a bracelet from img2
- a close up portrait of a white rabbit with red eyes being gently petted by a human hand. a hand with claw shaped nails rests over the head of the rabbit. the background is plain, creating a dramatic, high contrast studio lighting effect
2. fashion product photography, a heavy silver ring shaped like a distorted, torn clown smile with sharp teeth, blackened silver with rough patina, tiny red garnet stones for eyes
3. put a ring from img1 on a finger from img2
- front portrait of a young woman with medium black hair and wispy, piecey bangs, her ears are visible. she is looking directly into the camera while chewing her lower lip. she wears dramatic, heavy black cat eye makeup that encircles both eyes completely. she has smudged red lipstic
2. fashion product photography, a pair of asymmetrical silver earrings, the left earring is a smooth, perfect theatre mask, the right earring is a distorted, screaming face with red enamel accents, tarnished silver
3. put small asymmetric face shaped earrings from img1 on a model’s ears from img2. add a tear on her face and close her eyes
Мерч
футболка
- a fashion portrait of a old woman facing the camers with long dark hair and straight bangs, posed against a plain wine red backdrop. she wears a plain white crewneck t shirt with long striped collar paired with polka dot low rise trousers. her hands rest behind her back, causing the fabric of the shirt to drape naturally around her waist.dramatic light highlights the texture of the cotton shirt. woman’s face is covered white paint and she has long painted lashes. front portrait
2. put logo from img1 on a model’s shirt from img2
платок
- a full body studio portrait of a long haired white borzoi against a solid black background. the dog is positioned in side profile with its body arched softly. it turns its narrow, slender head back toward its tail, facing right. the borzoi has a long, narrow snout with a dark nose, dark intelligent red eyes, and small ears folded back against its head. its coat is bright white, long, silky, and slightly wavy, hanging heavily along its chest, belly, legs, and tail. studio lighting highlights the texture of its coat and slender build, casting deep shadows on the dark background. the dog raises one front paw slightly off the ground
2. Fashion product photography, a large square silk scarf, screen-printed illustration of a crying clown face with red cheeks and distorted hands grabbing him, black white and deep red colors, draped over a dark wooden table, soft cinematic light
3. put a handchief from img1 on the borzoi’s body from img2
чехол
- a smartphone case with chrome parts and plain body, high detail, photorealistic render, 8k
2. engrave logo from img1 without letters to the chrome phone case on img2
Пространство
При разработке пространства для бренда я отталкивалась от локаций из комикса. Главная идея — создать не просто магазин, а заброшенную гримерную бродячего цирка, совмещенную с шоурумом.
Изображение также создавалось в 2 этапа с помощью Midjourney (исходная картинка) и Nano Banana 2 (доработка деталей).
шоурум LACRIMA
- modern Interior design photography, a showroom for handmade jewelry, vintage wooden workbench with jewelry tools and sketches, exposed concrete walls, antique mirror with cracks, deep red velvet curtains separating the space, theatrical backstage atmosphere, dim moody lighting
2. change the high red sign from img1 to a logo from img2 and remove all posters from the walls
