In recent years, the relationship between humans and extraterrestrials has rapidly evolved. This led to the extraterrestrials taking an interest in human culture, particularly rock music. To improve inter-alien and human relations and facilitate cross-cultural exchange, the Nova festival was created—an important element of communication between different civilizations.
The primary inspiration for the visual identity is the aesthetic of retro-futurism, utilizing red-yellow-orange transitions and gradients that symbolize starlight. A different metaphor and color palette were chosen for the new visual identity.
I sent the presentation for the project to ChatGPT and asked it to redesign the identity with new techniques and a color palette: «Generate a new style for the NOVA project—a rock festival in space designed to improve relationships between humans and aliens.»
The foundation for the new identity is a combination of galactic light and the aesthetic of psychedelic rock (e.g., Pink Floyd). The core idea is that music creates a flashpoint where different civilizations meet on the same wavelength.
The next step is creating a key visual using prompts.
Prompt: «Please show the brand’s key visual on a single image—it should include all the graphic elements and typefaces used in the identity.»
Caywiz
Prompt: «Generate a promotional image for a brand, using graphic imagery while keeping the original fonts and color palette unchanged. Add the brand slogan, 'Music unites the Galaxy, ' using the main font on the poster. Depict a concert at a rock festival in space.»
Kevis
Prompt: «Let’s generate another promotional image for the brand, using graphic imagery while keeping the fonts and color palette unchanged. Add the brand slogan, „The Rhythm that flows in You, ” to the poster using the primary font. Depict a concert at a rock festival in space, focusing the emphasis on the stage and the performer.“
Kaywiz
Prompt: «Try to generate another image for the brand using graphic elements, keeping the fonts and color palette unchanged. Add the brand slogan, Fire in Your Heart, to the poster using the primary font. Depict a concert at a rock festival in space, focusing on the stage and the performer, making them closer than in the previous image.»
Prompt: «Generate a poster for the brand using all the elements from the brand case, preserving the color palette and fonts, and using an image from a rock concert as the background.»
The next step is creating merchandise for the Nova brand.
