In 2025, the ICU School of Design celebrated its 13th anniversary. It’s not just a figure, it’s a whole story of thousands of meetings, ideas, and unique personalities. By this event, an exclusive measure was created that reflects the lively dialogues, the sharp questions and the unique voices of those who have made the School for all these years as it is now.
Same people can’t create a city. Same people can’t create anything. That’s why the design school treats each individual with great attention and respect. The most successful and inspiring projects take place at the intersection of different points of view, optics, and worldviews. So, until 2020, when online became an equal part of our lives, the opening contest for applicants, together with the introduction of a creative project, included a face-to-face interview that allowed mentors and future students to look at each other, communicate and share ideas about art, culture, profession, future and, of course, about themselves. The comments left by the curators following these meetings formed the basis of the standard for the 13th anniversary of the ICU School of Design. Of the thousands of notes, only a few have chosen — those that often reflect our self — feeling. This merch isn’t just clothes. It’s a thank you to those who make the Design School a living, unpredictable, ever-changing space. And perhaps it is this gift that will be the most appropriate reminder that the most important thing about a person is his uniqueness.
Clothes XIII
A football cap is a dialogue between form and content. A free, slightly A-shaped silhouette emphasizes bodily integrity without imposing standards, but the length of the medi allows it to be worn in different ways: as a dress, as a tunic on top of jeans, or as an overpasser shirt with sneakers. Like a T-shirt, it’s made of good cotton with a pint, but here the shape itself becomes part of the statement that design is not only an appearance, but also a comfort, freedom, and love for its body.
T-shirt XIII
A T-shirt is a canvas of everyday life that can be meaningful. It is easy to fit into everyday life and makes it possible to broadcast an idea, a visual identity or a cultural manifesto. Overseas landing highlights the freedom of choice, and the Princes with the curator comments are not invited to wear a logo, but a speech. Soft cotton with a quality seal makes this thing comfortable for daily use.
The collection also features the Longsleeve with a Prince on its back and a handsome shopper who is convenient to go to school or work with.
The Merch of the Design School is available at HSE ART AND DESIGN STORE, located at Moscow, Street of Little Pionera, 12.