Concept
BACK IN MOTION — the campaign concept for Nike, celebrating the brand’s return to the Russian market. Even after the brand disappeared from official storefronts, it never vanished from the streets, culture, or daily lives of people. The campaign redefines the very notion of a return. It is not an attempt to start from scratch, but a continuation of a story that was never broken.
Original size 2745x1533
Original size 1375x1633
Original size 3000x1868
Original size 3230x1533
