ALT research
A startup specializing in the exploration of little-studied planets. It develops autonomous scientific modules, scanners, lighting systems, and kits for collecting and analyzing alien organisms.
Скриншот из проекта
Изображение товара
Prompt: Generate an image of a product based on the attached picture — home mushroom cultivation
Our company’s first product is a device for growing bioluminescent mushrooms at home. The set includes a glass box, seeds, and instructions for use.
Logo and typography for the ALT research project. Prompt: Generate a logo and typography for the ALT research project based on the attached concept. The project concept is a startup specializing in researching little-studied planets. It develops autonomous scientific modules, scanners, lighting systems, and kits for collecting and analyzing alien organisms. Generated in Ideogram
Key Visuals
Key Visual 01 — ALT BioScan. A portable bioscaner designed to investigate extraterrestrial flora, equipped with a sensor head, a digital screen displaying biological samples, and integrated light indicators. The brutalist chassis of dark metal, protective overlays, and cool turquoise illumination emphasize the device’s technological nature and its purpose for extreme environment work.
ALT-02 Environmental Analyzer. A multi-functional environmental analyzer used to monitor air composition, water quality, and potential biological threats. Modular sensors, a built-in display with analytical data, and a robust, sealed casing form the image of professional scientific equipment for autonomous expeditions.
ALT Field Kit. A compact expedition case containing a set of tools, containers for biological samples, scanning devices, and consumables. The organized system of internal compartments, protective construction, and standardized labeling demonstrate the functionality, mobility, and thoughtful design of the research equipment.
ALT Field Beacon. A portable beacon used to illuminate an area and mark a safe zone around a research module. The device features a powerful circular light source, folding supports, and built-in indicator lights; the contrast between the cool blue glow and the dark metal casing makes it a striking element of the product line.
ALT Expedition Backpack. A multi-functional expedition backpack equipped with an integrated cooling compartment for storing samples and an autonomous power generator to run field equipment. The modular storage system, reinforced body, external mounts, and integrated interfaces transform the backpack into a mobile life support station for the researcher.
ALT Research Merch
01. ALT Research T-Shirt. A black, loose-fit T-shirt made of technical fabric, featuring the company logo on the chest and large graphics of alien flora on the back. Additional elements—coordinates of the research zone, schematic mushroom illustrations, and technical markings—reference scientific expeditions on the planet Alt. The minimalist color palette and light prints reinforce the brand’s technological nature.02. ALT Research Cap. A black baseball cap with a curved brim, embroidered with the company logo and a topographical pattern on the side panels. Coordinates and small technical designations give the impression of genuine explorer gear. The practical design blends casual style with the aesthetic of expedition equipment.03. ALT Research Keychain. A durable metal keychain with a geometric body, the signature logo, and an integrated blue LED indicator. The protective edges, dark finish, and metal attachment visually tie the accessory to the company’s main products. The keychain serves as a compact branded souvenir that reflects the concept of researching the unknown.ALT research Production Workshop
Promotional Materials
Image Production Process
Introduction
To create the visual identity for the ALT research brand, I utilized a series of neural networks to generate the required imagery.
Chat.GPT
Using Chat.GPT, I generated all of the brand’s key visuals—the typical prompt structure was: «(description of the subject, e.g., „a compact case with tools, consumables, and sample containers“). Generate an image featuring the ALT research logo (the logo was generated separately and provided as a reference). Style: futurism.» I also included a company description to help the neural network better recognize the context of the generation: «A startup specializing in researching little-explored planets. It develops autonomous scientific modules, scanners, lighting systems, and kits for collecting and analyzing extraterrestrial organisms.»
Identity concept options created using Ideogram
Ideogram
In this neural network, I generated the project’s identity, including color palettes and typography, which later served as a reference for creating key visuals and other brand elements. I included several iterations to show the range of options from which I selected the final logo.Cover
The cover was also created using the ChatGPT neural network with the following prompt: «Generate a poster in 1140 by 1600 resolution, using the following scene: a man in a spacesuit stands with his back to the viewer on the edge of a cliff; in front of him are islands with waterfalls, and in the background, magical mushrooms, planets, and a space station are visible. The title in the upper left corner of the poster should read 'How We Explore the Unknown.' The company identity must also be placed on the poster, using the Montserrat corporate font. The logo should be in the upper left corner. Style: realism.»List of neural networks used:1) https://chatgpt.com/
2) https://ideogram.ai/
