Information Architecture of the NE IDEAL (NO) Media
Small things with big personal meaning.Format: product media for jewelry and emotional items brands.Media focusing on self-expression, natural materials, personal symbols, and the culture of imperfection.
NE IDEAL (NO) — media at the intersection of aesthetics, self-exploration, and conscious consumption. It invites a look at jewelry and small objects not merely as accessories, but as carriers of personal stories, emotions, and associations.Central to the media is the idea of individuality: a person is not obligated to conform to standards of perfection, and their possessions should not be uniform or universal.
Data Sources for Media
For NE IDEAL (NO) to function effectively, it is necessary to utilize several groups of sources. These sources will facilitate both content creation and the analysis of audience engagement, publication effectiveness, and product interest.
- Internal Data Sources
- External Expert Sources
- Feedback Sources
Internal Data Sources
This type of source relies on information gathered from the public as a result of the company’s activities.
If users frequently ask what the difference is between agate and jasper, this query is logged as a potential topic for an article. If the audience saves materials about stone symbolism more often, the brand could increase the number of similar educational posts.
Social Media $\rightarrow$ Views, Reactions, Comments, Reposts, Subscriptions $\rightarrow$ Audience Interest Analysis
External Expert Resources
These are used to verify information about natural stones, minerals, materials, and cultural symbols.
The symbolic meanings of stones must be separated from scientifically verified physical properties. Media can discuss cultural traditions and personal associations, but it should not present esoteric claims as scientific facts.
SourcesGIA — Gemological Institute of America. Mindat— Mineral Database. British Museum. The Metropolitan Museum of Art. Pinterest Trends.
Feedback Sources
They help understand not only what the audience is looking at, but also what it is feeling and what it expects from the brand.
Surveys on Telegram and VK. Comments on publications. Private messages. Customer reviews. Interviews with regular clients. Post-purchase feedback forms.
Data schema separating human and machine processing
The machine is responsible for data collection, sorting, structuring, and preliminary analysis—while the human is responsible for meaning, veracity, creative solutions, and communication.
Processing types
Phase: Data Collection | | Machine Processing: Exporting available statistics, migrating responses into tables | | Human Processing: Conducting interviews, observing the studio
Core Automated Services
ChatGPT — text and data manipulation Google Sheets — data storage and structuring Canva — visual content CapCut — video editing Yandex Metrica — analytics
NE IDEAL (NO) employs a hybrid content management model: automated tools ensure the speed of information processing, while the human preserves the semantic, creative, and emotional components of communication.
