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Nastyamasha: Brand Profile

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Nastyamasha is a Russian clothing brand founded in 2020 by twin sisters Anastasia and Maria Vanyushina. The brand specializes in creating experimental women’s wear using collage and fabric layering techniques. Nastyamasha focuses on releasing small-batch collections and unique pieces featuring handcrafted elements.

«The naive polka dot print evokes the feeling of a sweet princess dress, although these red spots actually symbolize something else. We like to use the idea of a kind of duality—a deceptive cuteness.»

Anastasia and Maria Vanyushiny in an interview with Buro 24/7, 2021

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Nastyamasha, 2021 // Source: Buro 24/7

Timeline

2019 • Graduation from the Central Saint Martins College of Art and Design by Vanushina sisters and presentation of their collections at Mercedes-Benz Fashion Week Russia.

2020 • Launch of the first collection for the Nastyamasha brand and the opening of the concept store Terminal27 in Los Angeles. • The polka-dot tulle dress was featured on the digital cover of Russian Vogue in September. • Singer Luna performed in a mesh dress by Nastyamasha at a concert in Moscow. • Pieces from the graduation collection were featured in the magazine «Sobaka.ru.»

2021 • Release of the first full Autumn/Winter 2021 collection, featuring draping techniques and utilizing fabric remnants.

2022 • In January, Mackenzie Grandquist (Kylie Jenner’s stylist) purchased several items for herself and Kylie. • In February, Kylie Jenner appeared in a Nastyamasha dress in the promotional videos for the new «Кардашьяны» reality show. • The Vanushina sisters were nominated in the «Fashion and Design» category of Forbes' «30 Under 30» list.

2024 • Collaboration with video artist Yulia Rada for the «Name Your Shadow» project, featuring Musi Totibadze (recognized as a foreign agent)—creating costumes inspired by fairy tale characters. • The brand’s assortment is available on SSENSE.

2025 • The brand’s items are available on revolve.com.

«We started making something more commercial—things that look good on the body in real life, not just on camera. At the same time, we tried to reinterpret complex elements from earlier collections into simpler solutions. For example, if we are creating prints, we don’t just make a clean, flat print. We print the design on paper, then tear the sheets into several pieces and layer them on top of each other. Afterward, we can print another design over the top, and then bleach it.»

Anastasia Vanyushina in an interview with The Blueprint, 2021

Nastyamasha, ss2025 // Source Instagram (social network recognized as an extremist organization and banned in the territory of the Russian Federation)

Core Collections

fw2021
 The brand’s first complete collection. It featured installation-style dresses using collage techniques and tops made from fabric remnants.

ss2022
 The collection explored the contrasts between strength and fragility through mesh skirts, tie-waist bike shorts, and knit tops. Many pieces were created by layering sheer fabrics.

2023
 This collection emphasized lightweight fabrics and transparent layers, showcasing the evolution of collage and print techniques—visual effects of layering.

ss2025
 Pieces featuring mesh, structured corsets, textured miniskirts, and bustiers; the focus was on wearability and ease of movement.

«Since childhood, we’ve been cutting things out of magazines, combining different papers, tearing them, pasting them back together, layering images on top of each other, and then printing an image over them to achieve new effects.»

Anastasia and Maria Vanyushiny in an interview with Buro 24/7, 2021

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Nastyamasha, 2025 // Source Instagram (social media network recognized as an extremist organization and banned in the territory of the Russian Federation)

Media Mentions

Cover of Russian Vogue featuring the Nastyamasha dress (September 2020), blinds from the graduation collection in a photoshoot for «Sobaka.ru» (2020) // Source: The Blueprint

Contact

• Instagram Nastyamasha (social network recognized as an extremist organization and banned in the territory of the Russian Federation)

Nastyamasha ss2025 // Source Instagram (the social network is recognized as an extremist organization and is banned in the territory of the Russian Federation)