Nasspen—a Russian accessories brand specializing in the production of headwear, bags, scarves, and cosmetic pouches. The company was founded in St. Petersburg in 2022 by Anastasia Uspenskaya. A key part of Nasspen’s philosophy is attention to the fit, the details, and the materials of the items, as well as regular collaboration with creative projects and artists.
«We genuinely believe that every day is a special day, and our mission is to help you create that perfect feeling—the one that will inspire you to achieve great things.»
Information from the brand’s website
Cotton bucket hat and woolen sailor from the Nasspen Summer Drop 2022 // Source: Brand’s Telegram Channel
Timeline
2022 • Brand foundation; release of a summer drop featuring various models of panamas and a cotton beret. • Collaboration with the brand «Son”—release of velvet baseball caps with ironic slogans (about Timothée Chalamet, the beauty director, and dislike of control).
2024 • Collaboration with the brand Chois—creation of a conceptual table napkin, which was presented at the From Berlin cafe with participating brand ambassadors. • Collaboration with the brand ERE—winter collection, including two handbags and a cosmetic pouch with New Year’s themes: „Snowflake“ and „Cupcake“ models featuring children’s drawings.
2025 • Opening of a sales point in the Fashion Rebels concept store on Petrovka in Moscow. • Collaboration with the family dental practice Abi Clinic: creation of a mini handbag for important small items, inspired by childhood memories of treasure boxes.
«This is a very personal and special project, rooted in my values and secret messages. One of them is encoded in the name: Nasspen is a combination of my first and last names.»
Anastasia Uspenskaya about the brand
Nasspen & Son Collaboration, Summer 2022 // Source: Brand Website
Core Collections
The brand specializes in producing items in small batches and is also actively involved in collaborations.
Summer Drop 2022 Includes wide-brimmed hats with ties; sailor panamas, bucket panamas, and fern-colored cotton berets.
Spring/Summer Drop 2025 The seasonal collection features accessories made from breathable fabrics, including baseball caps with affirmation embroidery, classically styled caps, knitted knot beanies, cosmetic bags, and tote bags.
«This is the vision behind Nasspen products: they help you find your wave and your vibe for the most amazing day. These are pieces you can not only wear but also feel a deep emotional connection to your inner world through. It’s literally about ‘putting your mood on’ yourself.»
Information from the brand’s website
White cotton marinière by Nasspen from the Summer 2022 drop // Source: Brand Website
Media Mentions
Daily, 2022 What to Buy? 9 Releases of the Week: From Sunglasses to Panamas and Berets
The Blueprint, 2023 Russian Brands on Vitrina Brands Worth Buying
NowNowNow, 2025 What to Look for in the New nasspen Drop
U Magazine, 2025 Fashion Digest: The New nasspen Drop, EKONIKA x YULIAWAVE, and Other News
Sobaka.ru, 2025 Dizzying Rings, Knot Hats, and Renaissance Bloomers
FRWF.RU, 2025 Take Your Mood With You: The Nasspen Accessory Brand
«We have a golden rule—either it’s quality for the ages, or we don’t release the item. We meticulously plan the cut and fit: it’s always about comfort and uniqueness simultaneously. Sample development can take months until we find the perfect shape. We use Italian stock fabrics, so all pieces are released in limited runs, and the chance of meeting another person with the same bag in the coffee shop courtyard drops to zero.»
Information from the brand’s website
Nasspen Spring/Summer Drop 2025 // Source: brand website
Contacts
Nasspen Panama hats from the Summer Drop, 2022 // Source: Brand Telegram Channel