At the initial stage of the project, the fundamental artistic and technical principles of the future work are determined. A general understanding of the video’s visual character, structure, and key scenes is formed. Preliminary idea development takes place, potential methods for integrating computer graphics with real urban space are identified, and the overall direction for further development is established.

As part of this project, we are developing a concept for a promotional video that integrates three-dimensional objects into live city footage using camera tracking and visual effects technology. The aim is to create visual scenarios where CGI objects interact organically with the architecture and surrounding environment—appearing on building facades, moving through urban spaces, interacting with surfaces, and becoming part of the overall city composition. At this stage, we have compiled a mood board featuring visual references and defined the core directions of our artistic exploration.

The goal of this project is to create a compelling promotional video capable of capturing the viewer’s attention through an unconventional visual presentation of the product and its organic presence within the modern urban environment. By combining live-action cinematography and computer graphics, the project aims to form a memorable brand image where everyday city spaces become part of the brand’s visual narrative.

Particular attention is paid to creating striking, aesthetically cohesive, and visually compelling scenes capable of eliciting an emotional response from the viewer and highlighting the uniqueness of the advertised product.

The pipeline illustrates the sequence of core project stages—from conceptualization and shoot preparation to the creation of CGI content, graphic integration into the source video material, and final video post-production. It allows for a clear presentation of the production process structure, the interrelation of stages, and the main objectives addressed throughout the thesis project.