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My name is Elina, and I design identities for static and motion
I transform brand briefs into cohesive visual systems that function across every medium, from static layouts to motion graphics. My approach is fluid, depending on the project—sometimes motion evolves directly from the graphic system, and other times it serves as the foundational starting point.
KOALA MEDIA
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THE CHALLENGE
Brand identity and motion system for a contemporary hip-hop media platform. KOALA integrates news, analysis, educational content, and entertainment into one media platform.
The identity needed to organize diverse content types into a coherent system, remain recognizable across all formats, and adapt to the fast pace of digital publishing.
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THE APPROACH
I used motion to define the system.
Because KOALA operates through a continuous flow of changing content, I developed the identity through movement first.
Motion established the rules for pace, transitions, scale, and composition before those principles were translated into static formats.
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DESIGNED TO SCALE
The identity was developed as a set of reusable principles rather than a collection of individual layouts.
This allows the visual language to extend across social media, animated posts, intros, and other editorial formats while remaining recognizable as KOALA.
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VASILYOK
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