I’m Tanya, a communication and motion designer shaping ideas through visuals.
Through visual storytelling and motion design, I help cultural projects bring ideas to life, create meaningful visual experiences, and connect with their audiences.
KARANDASH Fest is a project focused on developing a graphic wayfinding system that combines functionality with visual expression. The goal was to create a cohesive visual environment that helps visitors navigate the venue while reflecting the festival’s creative spirit.The project extends the festival’s visual identity through graphic elements, typography, and wayfinding solutions. The system balances usability with a bold visual language, creating a distinctive and recognizable event identity.The project demonstrates my approach to visual systems that solve practical challenges while shaping the overall experience of a space.
PROEKT is a livestreaming platform at the intersection of electronic music and digital art. It brings together contemporary club and experimental scenes, creating a space to discover independent artists and new forms of music culture.
The visual identity is built around a modular system inspired by the colorful pads of a DJ controller. Each element acts as an independent unit, changing color and position as it interacts with other modules.
Crackles is an app for discovering and buying vinyl records, designed to make the process easier and safer. Instead of navigating confusing catalogs and unreliable deals, users can rely on smart search, verified sellers, and transparent product descriptions. The project combines functionality with the aesthetics of vinyl culture, creating an intuitive interface that helps users find specific releases and discover new music.
Despite the growing interest in vinyl, finding and buying records remains a fragmented and frustrating experience. Overloaded catalogs, difficulty finding rare releases, and a lack of trust in sellers create challenges for both beginners and experienced collectors. Crackles aims to address these issues by bringing precise search, transparent release information, and a seamless buying experience together in one app.
Forma is a fitness studio built around a mindful and gentle approach to training. The brand concept draws on the cyclical nature of life and the female body, expressed through the metaphor of a flower’s life cycle. Just like a flower, the body moves through different phases, each influencing its needs and well-being. The brand emphasizes harmony with the body’s natural rhythms, self-care, and movement without excessive strain.
This explainer explores frisson — an emotional response that can trigger chills, goosebumps, and other physical sensations in reaction to music, art, or intense experiences. The video explains what triggers this response and how emotions manifest physically. Through visual storytelling, it makes a complex scientific phenomenon accessible and engaging, helping viewers better understand the connection between emotions and the body.
The viewer encounters four different frisson triggers, exploring the diverse sources of intense physical sensations. Gradually, they discover what these experiences have in common and learn about frisson — a sudden emotional response that can manifest as goosebumps or shivers.
