«SVETETS» — modular light fixtures featuring characters from Slavic folklore. A light constructor composed of three parts. Only the character illuminates: its light casts onto the modules and colors them, meaning the same set of modules looks new under each character. The user assembles and changes the combination themselves, choosing how the tradition lives in their home.

It is difficult to find merchandise featuring Slavic symbolism that doesn’t look like a typical market souvenir—a stereotype we are all accustomed to.

Folklore and traditional crafts are fading from the lives of the younger generation: they either exist in museums or as tourist trinkets. The knowledge of what the images and patterns mean, and where they originate, is lost—the crafts blend into a single, undifferentiated «folk» style. Simultaneously, the volume of disposable, non-repairable goods is increasing.

Research and educational — to study Slavic folklore and folk crafts and to share what is found through an object: each character will have a card detailing the image’s history, region, craft, and source.

To ensure Slavic folklore lives not merely on museum shelves or as souvenirs, but in the hands of a new generation—by exploring, deconstructing, reassembling, and truly owning the local heroes of their region.

Not a finished «pseudo-Russian» lamp, but a construction kit where the main element is the spirit of the place. Each spirit is tied to its region and craft tradition, cross-referenced with museum collections, and hand-painted in an authorial style. The focus is not on traditional ornament, but on the character and a vibrant palette: a simple, rounded silhouette, recognizable by one or two details, and inside—two or three elements of border painting. This is the only lamp where the character’s light transforms the appearance of the surrounding environment, and the collection forms a map of the Slavs.

The chance to make something your own: assemble a light fixture to your taste, change the character and setting according to your mood and season, and collect figures from different places. Each character is hand-painted and carries a narrative—its origins, its significance, and how it can be interpreted today. It is a piece that looks perfectly at home in a modern interior, rather than appearing as a mere souvenir.

Young urbanites aged 20–28—students and young professionals in creative fields—who are renting or setting up their first home. They love design markets, independent fairs, flea markets, and exhibitions. They want to create a home that reflects their personal style; find objects with character and history; build a collection of curated pieces; and learn something new about their culture. For them, individuality, irony, mindfulness, locality, authentic provenance, and handcrafted quality are valuable.

Curiosity and the thrill of discovery («so that’s where this bird comes from!»), the excitement of the collector («who is missing from the map?»), the joy of recognizing one’s own region, and the value of handcrafted items.

A recognizable light system featuring over 20 characters from original illustrations and modular sets tailored to each craft. Regular tours through regions—"Russian North,» «Volga Region,» «Moscow Oblast,» and others—alongside a separate «Household Guardians» series (featuring figures like the domovoy and kikimora without geographical ties). Compatible with merchandise.
Cities: Russia: Moscow and St. Petersburg, followed by Kazan, Nizhny Novgorod, and Ekaterinburg—design markets, concept stores, and a proprietary online shop; regional museum shops dedicated to the featured characters. Abroad: exhibits at young design festivals (SaloneSatellite in Milan, Dutch Design Week) and sales through international design platforms.