A website for sourcing models, but not in the format of a traditional catalog where you have to scroll through endless people and apply numerous filters. The idea is that the user first constructs a rough image of the person they are seeking—by selecting facial shape, eye color, nose, hair, and other features. Afterward, the site displays real models who most closely match the constructed image.

The project is primarily designed for photographers, designers, art directors, and small brands that need to find people for shoots.

Direct — services where you can already search for and book real models online.
Indirect — they work with the same audience and capture their attention, but solve the problem in a slightly different way.
Potential — AI services that allow a brand to completely forgo the search for a real model.

1. The journey from request to model (how a person searches and where unnecessary actions occur)
   2. Platforms and formats (how competitors engage with the audience and whether they adapt content)
   3. Visuals and content (what attracts and retains attention)
   4. Positioning (what is promised and how the brand speaks)
   5. Trust (verification, security, rights, transparency)
   6. Audience reaction (what users praise and what irritates them)

The primary channel is the website. Here, the user creates a profile archetype, receives matching models, views their profiles, and saves selections. Secondary channels include Instagram*, Telegram, and Pinterest. These are not used for the matching process itself, but rather to drive traffic to the website.

Simply using artificial intelligence is no longer a competitive advantage—other services employ it too. The project’s main distinction is that the search can begin even when the user does not yet have a reference image. The core of the project will be a web service where the user first compiles a visual archetype and then receives suggestions of matching real models. Additional professional parameters—height, city, availability—appear only after the initial visual selection. It is better to show ten genuinely suitable models than to force a user to scroll through a massive catalog. The content on the site helps the audience return to the platform for inspiration, new faces, and examples of real shoots.

The main audience for the project is people and teams who need to find models for photo shoots. This is primarily B2B and professional B2C: brands, agencies, production companies, and freelance specialists. I have identified four main segments.