Public Talk on the Evolution of the Fashion Industry at Telling Stories Fest
On April 7th at 7:00 PM, the HSE Art and Design School hosted a public talk titled «Fashion 2.0: The Industry’s History Since 2008”—a discussion on how the Russian fashion scene has evolved over the last two decades, how local projects have integrated into the global context, and why collaborations, media, and new communication formats are shaping the industry as much as the brands themselves today.
At the public talk, «Fashion 2.0: The Industry History Since 2008, ” the speakers discussed how the Russian fashion industry has developed over the last two decades—from initial attempts to integrate into the global context to establishing its own prominent voice. The conversation centered on key phases of this evolution: from the role of concept stores and independent media to the rise of collaborations, which have since become one of the industry’s main drivers. They also specifically discussed how global trends have been localized and how young designers are entering this established ecosystem while maintaining their distinctiveness.
Speakers
Anzor Kankulov
Head of the Fashion program at HSE Art and Design School, journalist, and fashion expert. He has served at various times as Editor-in-Chief for the magazines OM, Harper’s Bazaar, Port, and Black Square.
Olga Karput
Founder of the concept store KM20.
Anton Gulevsky
PR Director of the KM20 concept store, author of the Telegram channel That’s Haute, and co-host of the «Pino, Arno, and Domino» podcast.
Date: April 7, 2026 Time: 7:00–9:00 PM (Guest arrival starting at 6:30 PM) Location: Malaya Pionerskaya St., 12, Studio 384