«Watch» is a Russian-language media outlet focused on the practice of art observation. The formula is not «what the artist intended to say, ” but how to look: noticing, pausing, describing, and asking questions. The key difference is that every piece is built around a single question or conflict, rather than the artist. Users submit their observations through a Telegram bot—after moderation, they become part of a collective archive.

Channels: Telegram—rhythm, participation, and discussion. Website—archive, long-form essays, collections, and glossary. Telegram bot—observation intake.

User Generated Content (UGC):
observation photo, geolocation/location, date and time, comment, publication consent;
bot profile (Telegram ID, name), personal collection, notification settings;
reactions and comments on posts, answers to assignments.

Editorial:
long-form articles, glossary entries, collections, archival cards;
moderation decisions (approved/rejected, reason);
editorial notes on observations, tags, categories, linking to topics;
editorial calendar and content plan.

Partnerships:
Exhibition and route data from museums, galleries, and curators;
Curated selections and special projects;
Links to institutions and their schedules.

External Services and APIs:
Telegram Bot API and Telegram channels (receiving, publishing, statistics);
Geocoding (address ↔ coordinates), city/district determination;
Image recognition (quality check, duplicates, NSFW filter, draft tags);
LLM for drafting citations, alt text, tags, and summaries;
Wikidata and open museum data (bibliographic information on artists and works);
Website web analytics and bot analytics.

Analytical: Bot events (sending, approval, rejection, author return); Website metrics (traffic from Telegram to archive, average session duration); Telegram engagement (comments, reactions, assignment responses).

Legend: H — Human, M — Machine, G — Hybrid (machine suggests, human confirms).