Project Description
MATRYOSHKA 2.0 is a showcase of the new collection from the brand OUTLOW MOSCOW, designed to bridge Russian culture and modernity. The matryoshka dolls serve as the «guides» for the show; they sequentially tell the guest about the event, revealing it layer by layer, allowing them to discover new facts and complete a brand quest.
Generative Identity

Color Palette

Prompt:Create a vibrant graphic illustration in the style of contemporary pop art, minimalism, and vector graphics, inspired by the aesthetic of the Russian matryoshka doll, fashion illustration, and retro design.The composition consists of six rectangular panels arranged in two rows of three, separated by small, uniform spacing against a light gray background.Panel content (from left to right):
1. Red and white vertical stripes: Alternating wide stripes of saturated red and white.
2. White polka dots on a black background: Large white circular dots arranged evenly in a checkerboard pattern.
3. Female lips and glasses: On a delicate peach background, black cat-eye sunglasses with long eyelashes and bright red lips are depicted.
4. Girl with a bow: On a rich blue background, a stylized portrait of a girl with black hair, a large red bow, and red hearts instead of eyes.
5. Minimalist female silhouette: On a white background, a girl with black hair gathered in a sleek center-parted hairstyle is shown. The face is featureless. Black stars are placed on the shoulders and chest.
6. White spoon: A large white spoon with an oval scoop and a long handle, placed vertically in the center, against a bright red background.When creating the image, use the original color palette.AI Model: chatgpt.com
Bearers
Matryoshkas
Prompt: Create an image featuring six Matryoshka dolls. Overlay the preceding print onto each doll (each doll must have a unique design). Arrange the dolls from largest to smallest—left to right. The Matryoshka dolls must appear realistic, not like a painting.
AI Model: chatgpt.com
Invitation
Prompt: Photorealistic still-life fashion photography in the aesthetic of a conceptual invitation for the OUTLOW MOSCOW brand show. A thin, rectangular silver metal frame is placed on a perfectly white background. In the center of the frame rests a small, square, toasted piece of bread with uneven, slightly charred edges. The inscription «OUTLOW MOSCOW 16» is hand-burned onto the bread surface in three lines, featuring natural irregularities in the letters. In the bottom right corner of the toast lies a small mound of bright orange red caviar; the individual roe grains are translucent and glossy. The composition is minimalist.
AI Model: chatgpt.com
Invitation production
Prompt: Conceptual invitation (toast) production by stages. Use the original color palette.
AI: chatgpt.com
icons
Prompt: Icons with the previously designed outcome.
AI: chatgpt.com
silk scarves
Prompt: Three silk scarves in the previously selected style.
AI: chatgpt.com
Prompt: Create an image showcasing the new collection from OUTLOW MOSCOW, which aims to bridge Russian culture and modernity. The show’s «guides» are previously generated Matryoshka dolls; they sequentially inform the guest about the event, revealing it layer by layer, allowing them to discover new facts and complete a brand quest. AI Generator: chatgpt.com
Space
Fashion Show
Prompt: Create an image showcasing the new collection from the brand OUTLOW MOSCOW, which bridges Russian culture and modernity. The collection’s «guides» are previously generated matryoshka dolls; they sequentially inform the guest about the event, revealing it layer by layer. The guest learns new facts and completes a brand «quest.» In the image, guests are opening the matryoshka dolls to discover new facts about the brand and the show. AI: chatgpt.com





