Hi! My name is Margarita and i build visual systems for brands

I translate a project’s story into an identity that works across objects, packaging, print and digital touchpoints

▌Brief:
FORMY is an eco-responsible brand of functional interior objects — statuettes, lamps and bowls made from recycled coffee waste and composite material. The brand needed an identity, a packaging line and communication

▌Task:
Show that an object made from waste can be beautiful and practical at the same time — and build one packaging system for items of very different shapes

▌Solution:
The identity is built on counterforms: black and white silhouettes of vases, lamps and bowls fit into each other like two halves of one object. The box is a pedestal made of dense cardboard; its size changes with the item — a statuette, a lamp or a bowl

▌Brief:
A calendar for slightly eccentric introverts who want to explain, with humour, why they shouldn’t be disturbed — for a whole year

▌Task:
Turn a calendar from something you hang and forget into something you use every week

▌Solution:
52 door hangers — one for every week. «Do not disturb me — I’m currently…» on one side, the dates on the other. Each message is set in its own typeface to convey the feeling of the activity, and the outline of the hanger changes with the season

▌Brief:
A collaboration between Burger Heroes and HSE Art and Design School: packaging and communication for the burger chain

▌Task:
Show that heroes of our time haven’t stepped off the pages of comics: they live ordinary lives, work ordinary jobs, are imperfect — but keep the main superpower, being themselves