PROBLEM
Children Fear What They Don’t Understand
Fear of medical procedures is widespread among preschool and early elementary-aged children. A study conducted at the Baranovichi Children’s Hospital found that 52% of 5–7-year-old children were afraid of doctors, while 34% of medical staff unintentionally misled the children.
SOLUTION
Three-Stage Model for Preparing Children for Medical Procedures
The project proposes a sequential model of informing children that covers the entire cycle of medical intervention:Pre-Procedure Stage An illustrated story in which a character undergoes the same medical procedureClinic Waiting Area Stage A «What will happen now?» card, consisting of three images, should describe the child’s sensory experience: what they will see, hear, and feel.Post-Procedure Stage Reinforcing a positive experience through symbolic encouragement, such as a sticker and coloring page.Principle Information is presented honestly, calmly, and without intimidation. Using this mechanism, the procedure can be explained to the child in understandable terms, emphasizing what they will see and hear.FORMAT
Informational and Methodological Kit for Medical Organizations
Kit contents: an illustrated history book (available in both digital and print formats), procedure explanation cards, reward stickers and coloring pages, and a QR code linking to a short animated video.
Application: Preparing children for various medical procedures and interventions, including blood draws, X-rays, MRI scans, dental appointments, and other medical manipulations.
Target audience: Pediatric medical organizations.
Monetization model: Selling kits to clinics, adapting the kit’s design to match organizational branding, and direct retail sales to parents via online channels.
Original size 4574x1119
