Most Attractive Academic Girl Collection. Inspired by the uniform aesthetic of private schools, colleges, and universities
The moodboard was enriched with references including logos of educational institutions, interior design elements of old schools, uniforms, and their variations adapted for different use scenarios. Autumn imagery, symbolizing the beginning of fall and the start of the academic year, was also used as a color palette reference for the collection
The target audience is divided into two groups: women aged 22–25 and 25–35
The capsule collection consists of 10 pieces
The pieces in the collection allow for a wide range of combinations and looks
The collection’s relevance, along with several unique pieces that generate an abundance of styling options, speaks to the commercial potential of the collection