Every business dreams of being loved
You have a great product. You care. You work hard.
But love doesn’t happen to the invisible
Your clients just don’t see you yet.
Every love story needs someone who believes in it
Hi, I’m Anastasiia, a brand identity designer.
International experience in Shanghai taught me to think beyond design: brand, marketing and business as one.
I help businesses and their clients meet and fall in love.
Want the whole city to recognize you?
A big event deserves love at first sight.
Shanghai Light FestivalOnce a year, Shanghai turns into a city of light. The festival needed a new visual identity — one that people would remember and the team could use again every year.
Light is a language
I focused on the lantern: a traditional object reimagined for a futuristic city. Each lantern became a small glowing world, where ancient alleyways meet neon skylines.Different lantern shapes became the core of the style. Lines separate colors and reveal the form, broken lines turn it into 3D, and type plays with color and light.
The result is a flexible system: 5 lantern shapes, 4 colors, 5 touchpoints. Every year brings a new lantern — and the same festival everyone recognizes.
Does your brand still make clients fall for you?
If the spark is gone, it’s time for a fresh look.
Arkhyz SpacePeople love Arkhyz Space. They come to see the legendary BTA telescope and look at the stars. But the brand looked outdated and didn’t show how special this place really is.
Keep the stars, refresh the look
The history here is too valuable to lose. So the new identity keeps the spirit of the telescope and the brightness of the stars, only now in a modern form.
The logo is built from the telescope’s silhouette, the palette comes from the night sky, and bright accents work like stars.
The result is a brand that feels new but still belongs to its place — and is easy to scale to new projects, events and merch.
Great idea, but the visuals just don’t click?
Let’s turn your idea into a brand that makes sense.
XILOThe client came with a strong concept for ski backpacks, but no visual identity to match it. The task was to create a logo that would grow straight out of the product.
A logo built like a backpack
I studied how the backpack is constructed: its structure, straps and lines. The logo reflects this construction, so every detail of the sign echoes the product itself.In 2027 this logo will appear on every backpack in the collection.
MILIMILI brings together traditional pasta from different regions of Russia. The brand supports local producers and shows how unique each region is, through something as simple as pasta.Every region has its own taste
The brand stands on three values: tradition, quality and innovation. The identity connects them: respect for regional heritage, presented in a modern and clean way.
The result is one recognizable brand with a unique face for every region — a system that grows with every new pasta variety.
Want an app that stands out on the market?
Original design that clients choose and keep using.
BUKPeople starting out in beauty and fashion face the same problem: they can’t find a team. Everyone seems more experienced. «What will they say if I message them?» Fear and uncertainty stop them before they even begin.
