01 / THE PROBLEM
A great spot that nobody knows about
Coffee shops, barber shops, and local boutiques compete with large chains. The chains have the budget for advertising, photo shoots, and agencies—the small local spots usually do not.
Typical advertising, such as «we have delicious coffee» or «10% off, ” looks just like hundreds of other messages and is easily skipped. People are more interested in stories and emotions, but creating those takes a lot of time and money.
As a result, small businesses remain unnoticed.
02 / THE CONCEPT We invent a legend for a place and transform it into an advertisement.
A legend is a short, fictional story about a location. For instance, it could be about neighbors arguing over coffee, or a stool that «knows everything about the neighborhood.»
An AI generates a legend in mere seconds and immediately crafts a tagline, three social media posts, and a short video script from it. The user then selects the best concepts and adds authentic details: address, operating hours, and promotions.
This way, even a small local spot can gain its own story without hiring an expensive agency.
03 / FORMAT Telegram Bot Local Lore for Small Businesses
What we are creating: a service within Telegram. The bot generates a legend, a slogan, three social media posts, and a short video script based on a description of the location.
For whom: coffee shops, barbershops, stores, and individual service providers.
How we make money: the owner pays for a subscription and receives new ideas every month. The monthly price is currently an estimate, which we are verifying through a survey.
What is important: the legend is fictional. The owner adds the addresses, promotions, and operating hours themselves.
What is already done: the bot is functional. You can try it using this link: @LocalLore_HSE_bot
