Fragrance line based on the «Path of the Heart» project

«Path of the Heart» is a surreal 3D animated film about a cat-girl’s adventure. She wants to give a gift to her friend, but to do so, she must undertake a vast journey where she will meet many new and old friends.

The brand transcends animation, transforming and assuming a new physical form in the shape of a perfume line based on the characters from the cartoon.

To create the new product, «Heartway» changes its name to the more concise and impactful «Heartway» and also acquires its signature style: a logo, color palette, and typography.

flat vector logo design, white background. cute character head featuring a white cat ear hood, green hair, large eyes, pink blush, and a white bow. minimalist, clean lines, solid colors, 2D graphic design, brand identityflat vector logo, clean white background. the word «Heartway» is rendered in a chunky, rounded sans-serif typeface. the letters are soft, puffy, and clay-like. dark plum color. minimalist, clean lines, solid colors. a tiny, stylized white cat shape is integrated into the top of the letter «H»

flat vector perfume bottle label design layout. dusty pink background, the main logo text «Heartway» is written in a chunky, rounded, clay-like font. below it, fragrance name «koshchechka» is written in a slightly thinner, geometric sans-serif font, all lowercase letters. minimalist, clean lines, solid colors

acrylic keychain mockup product shot, cute girl in white cat hood and brown dress holding a heart. White border, gold keyring. Pastel colors, glossy finish, clean white background, product photographycanvas dusty pink pastel colored tote bag with a printed graphic, mockup product shot. cute girl in white cat hood and brown dress surrounded by kawaii decor. Clean white background, product photography

Dusty pink pastel ceramic mug, mockup product shot. Cute girl in a cat hood, green hair, closed eyes, pink blush, white bow, dancing with arms raised. Glossy ceramic, clean white background, product photography.Hard enamel pin mockup product shot, cute girl face in a cat hood, green hair, big eyes, winking, pink blush, white bow. Gold metal outlines, glossy pastel colors, white background, product photography.