The project’s goal is to establish a holistic brand image that emphasizes the aesthetic value, quality, and uniqueness of the products, while also helping to distinguish them in the market of designer interior solutions.
Studio and Context
The primary audience includes private clients, interior designers, and architects who use detail to define the character of a space.
The secondary audience comprises commercial clients—owners of hotels, restaurants, and other venues—who are interested in expressive interior solutions.
Concept and Distinction
The concept is based on updating the cultural history of porcelain through functional, everyday objects.
LEANZA can serve as a bridge between traditional ceramic production and contemporary interior design: a historical material gains new applications without losing its material and aesthetic value.
Expected outcome
A comprehensive system of identity and communication: an updated visual language, principles of its application, design guidelines for key touchpoints, and brand development recommendations.
The system must enhance communication consistency and create a foundation for further product promotion.
Implementation Principles
Based on this, we develop the corporate identity system, guidelines, and mockups for various media that demonstrate the application and scaling of the visual identity.
Outcomes
Implementation will require coordination of solutions with the client, production of new media and packaging, updating digital channels, and further brand promotion.
To implement this, access to company and product information, interaction with LEANZA representatives, market research, and the development of a design system are required.
