LANA POV
I’m a multidisciplinary designer and art director focused on branding.
I create cohesive visual identities by bringing together strategy, graphic design, photography, packaging and generative visuals into one distinctive visual language.I see a brand as a complete visual ecosystem.
ONE IDEA.
EVERY MEDIUM.
A logo, a pack, a photograph and a line of code can each be done well and still say different things. I work the other way round: define the idea first, then let typography, photography, packaging, digital and generative graphics carry it, each in its own medium.Brand Identity & Strategy · Art Direction · Graphic Design · Packaging Design · Photography & Visual Production · Generative Design · Digital Design · Campaign Design · Creative Concept Development
Original size 1878x1022
Experience.
INDEPENDENT
PROJECT MANAGEMENT
Leading projects from building a concept to execution with a clear creative vision.
FULL-CYCLE
BRANDING
Experience across the fashion industry — from initial brief and concept to in-store campaigns.
CONTINUOUS
CREATIVE
DEVELOPMENT
Constantly exploring new tools, technologies and creative approaches to expand my design practice.
WHAT I BRING TO A PROJECT.
→ FROM CONCEPT TO VISUAL WORLD.
Selected projects demonstrating my approach to visual identity, experimentation and art direction.BRAND THINKING COMES FIRST.
Strong visuals start with understanding the brand: its identity, audience, positioning and goals. Experiments are only worth making when they are anchored in that logic.FIVE DISCIPLINES.
ONE DIRECTION.
BRAND THINKING
Creative strategy, identity systems and cohesive visual languages.VISUAL DESIGN
Graphic design, typography and visual communication across different media.GENERATIVE EXPERIMENTS
Creative coding, procedural forms and experimental typography.ART DIRECTION
The vision that connects all of the above into one coherent world.FRAGMENTS OF HISTORY
Identity design. Generative typography. Variable visual system.
PROJECT
A festival of archaeology exploring how history is assembled from fragments of the past, and how even the smallest particles can be studied and understood.
CHALLENGE
To visualise restoration and the idea of lost wholeness, translating it into a flexible visual system that works across the entire festival, not just in a logo.
Original size 1920x1010
ALINOSE SCENTS
Niche perfume branding. Fragrance identity. Visual storytelling.
PROJECT
A niche perfume brand creating scent solutions for people and spaces. Each fragrance shapes an atmosphere and carries associations, moods and personal stories.
CHALLENGE
To give an invisible product a distinct visual presence, translating scent, atmosphere and emotion into a recognisable visual identity.
Original size 1920x1010
Original size 1920x1010
Original size 1920x1010
VESH
Visual identity. Pop-up concept. Spatial branding.
PROJECT
VESH (ВЕШЬ) is a temporary fashion space bringing together selected clothing, accessory and object-design brands in a pop-up store.
CHALLENGE
To create a distinctive visual identity that unifies multiple independent brands into one cohesive space and makes the pop-up impossible to overlook.
Original size 1920x1010
Original size 1920x1010
Original size 1920x1010
Original size 1920x1010
WOODEN ARCHITECTURE OF THE RUSSIAN NORTH
Typography. Visual research. Photography.
CONTEXT
A visual research project exploring the wooden architecture of the Russian North, its cultural heritage, distinctive forms, ornamental details and traditional construction techniques.
CHALLENGE
To collect, analyze and systematize visual material, translating architectural features and historical references into a cohesive visual research book.Original size 1920x1010