Thesis: Grocery ordering service with an adapted interface for older adults
PI: Barriers for Older Adults When Independently Learning New Digital Product Interfaces
Digitalization is Changing Daily Life
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Preliminary Plan Table of Contents
Context and Problem/Subtask Description that the Project Addresses: — Why this specific project was chosen — The problem and the context in which it emerged — The context in which people facing this problem exist
Key Question: Are the advantages of digitalization equally accessible to everyone?
Accessibility of Digital Services in Practice
Trendwatching research confirming the global and local relevance of the topic: — Major trends that directly or indirectly influence the project: economic trends, social trends, technical trends — Research table (link) Conclusions, which are mandatory: how to present the project based on these trends and convey to the audience what it is
Benchmarking study of the industry and tangential fields where this problem is already being solved: — Sectors researched for best practices and mechanisms — Successful industry cases that can be adapted to your project — Transforming solutions and ideas for your own project
Idea for the solution/product, mechanism description, monetization potential
Key mechanics and corresponding wireframes
Competitive market analysis and review of existing solutions to understand the audience’s context: — Criteria used to select competitors — Who the project’s competitors are in the market (active projects for which you compete for clients) — Market assessment: demand, financial volume, condition (growing/declining/stagnant) — Direct and indirect competitors, competitor communications (what formats they post, what topics they cover, and how it relates to the product) — SWOT analysis comparing oneself to competitors, PESTEL analysis, and strategies needed for the project to be competitive
Quantitative research, number of respondents (a minimum of 80 for quantitative studies), and results: — Research objectives — Hypotheses tested Infographics of results: key insights, a brief summary for each hypothesis, accompanied by a supporting or refuting quote from a respondent
Target Audience Hypotheses + Segmentation — Breakdown by segments: their goals, context, interests (as for the target market), and the desired outcome. — Who is the priority (whom you will conduct qualitative research with later) and why?
Initial explorations of the identity, derived from the target audience’s visual landscape, trends, and benchmarks.
The core of the brand might lie in the idea of preserving autonomy and a familiar quality of life, rather than compensating for an inability to use modern technologies.
The assistant should not merely simplify product ordering, but rather restore a sense of confidence and autonomy to the user within the digital environment.
