СПАТЬ НОРМАЛЬНО
Медиа о сне, восстановлении и жизни в мире, который никогда не выключается.
Contemporary culture often perceives sleep as time that could be spent on something more productive. Nighttime deadlines, endless scrolling, and the pursuit of productivity turn rest into a luxury.
Our media explores sleep not only as a physiological necessity but also as a facet of culture, technology, and daily life.
Classroom
Young adults aged 18–35, students, and working professionals who experience information overload, stress, and an unstable lifestyle.
Positioning: Modern digital media that helps individuals make sense of sleep culture through science-popular, visual, and personal content.
Principle: Not teaching people «how to sleep correctly, ” but helping them approach restoration with intentionality.
Content Tracks
Sleep Science — research, biorhythms, popular myths.
Sleep and Society — productivity culture, work, social habits.
Digital Night — gadgets, algorithms, applications.
Personal Experience — human stories, experiments, observations.
Rest Practices — helpful tips and brief instructions.
Six-Month Thematic Plan
Frequency: Three publications per week: one in-depth feature, one short visual piece, and one interactive or practical material. Thus, the project has ongoing features, but each month explores a different theme.
Ten Content Samples
