Core Concept
To help an individual develop their own visual language—not based on popular aesthetics from social media, but rather on personal interests, values, memories, and daily habits.
The Project Problem Pinterest, TikTok, and Instagram* have become sources of inspiration for forming a personal style. However, the process of self-discovery presents a conflict: a person can save hundreds of images, follow various trends, yet still not know what they genuinely like. Every trending aesthetic seems appealing, but after trying to replicate them in their own life, there is a feeling that none of them reflect them completely.This project investigates the question: Is it possible to develop an individual visual style without starting by copying others?
How the Project Will Work
Stage 1. Visual Test The user selects images, colors, objects, and situations that evoke an emotional response in them. Stage 2. Self-Exploration The user answers questions about hobbies, memories, places, music, films, people, and items that are meaningful to them. Stage 3. Moodboard Builder Images from the test, photos of personal items, color palettes, and textures are combined into a cohesive visual collage. Stage 4. Personal Zine The system compiles a personalized mini-journal: visual references, key colors, associations, style principles, and brief text detailing what makes the image unique.
Examples of Existing Aesthetics in 2026 // Preferences Collage
The result will be more than just a mood board—it will be a digital product situated at the intersection of interactive media, visual research, and self-expression. For the user, this will be an opportunity to systematize their tastes, discover unusual combinations, and apply the outcome in everyday life.
