EXTREMES

A presentation of the extremity of the Russian brand ZA_ZA, dedicated to the two opposing sides of a person’s personality—black and white. These are the forces that govern consciousness during the moment of choice. Each part is personified by mythological bird figures. The Siren is the harbinger of sorrow and grief; the eyes of this maiden-bird are always filled with tears. The Alkonost, conversely, embodies joy. She is full of life, ready to embrace the entire world with her white wings.

Prompt: Create a logo for a fashion show dedicated to the conflict between the dark and light sides of human personality. Base it on the following color palette, and depict two warring birds—Siren and Alkonost—on the logo, one black and one white. Make the logo concise and geometric.AI: chatgpt.com

Clean up: create a typographic and graphic treatment, using the same colors, and have it resemble a stained leaf or children’s drawings with bird paws.

AI Tool: chatgpt.com

Prompt: Create an invitation for a fashion show in the form of a large, black bird’s paw with small claws, as if made of clay, and add the brand name ZA_ZA directly onto the paw. AI Model: chatgpt.com

Prompt: Create a step-by-step process for making such a clay invitation, featuring human hands in a 5–6 photo collage. AI: chatgpt.com

Use the graphic approach you created with illustrations and apply it to a carrier: invitation boxes. Add hair images to the boxes and take a studio photograph. AI: chatgpt.com

Create badges in the style of a dark and white bird, which people will use to define their identity. Let there be a studio shoot with two badges—one light and one dark paw. AI: chatgpt.com

Prompt: Create merchandise: T-shirts featuring the event title «EXTREMES, ” using previously developed graphic elements, on a solid gray background. AI Model: chatgpt.com

Prompt: Create icons for the event on a white background without shadows
AI: chatgpt.com

Prompt: Create a mockup of a book or magazine that describes the concept of two sides of a person’s life. Include a paw print, use graphic techniques, colors from the palette, and a white background.
AI Model: chatgpt.com

Prompt: Create a concise event poster including the date, main concept, and venue. Additionally, create a second poster in inversion to amplify the concept of opposition. AI Tool: chatgpt.com

Create a mockup of a mug featuring the event logo on a white background
AI: chatgpt.com