«Sitik» is a younger, more vibrant, and more eye-catching version of CityDrive.My main goal was to create an identity design that would capture attention and inject joy into the city environment—brightening up difficult and busy weekdays while supporting a weekend mood.
The colors are taken from the CityDrive brand book. I added an accent pink color to the core identity colors of the car-sharing service. Furthermore, these colors may change or invert depending on factors, such as the color of the vehicle.
The dove became the mascot. While reflecting on the city and what is definitely close to every resident, this bird came to mind. And I decided not to avoid it, but rather to make it more vibrant and put it in the spotlight.
I took an existing spark and turned it into wings, but I kept the accent color and maintained its original placement.
To ensure that «Citica» automobiles are distinctly visible from any vantage point—even from an apartment window—a dove is placed on the car’s roof, observing the urban life.
