ELENA NIKOLAEVA Object, residential, and public space designer, television host, journalist. Registered brand Elenanika Yes, everything runs concurrently: Journalism—for «Utro Rossii» on Russia1 television channel, print projects, interviews; interior design, industrial design. One does not negate the other—everything operates within the same coordinate system and complements each other. My philosophy is soft power. Design, for me in general, is not about measurements. It is about meaning. Territory is not about measurements, but about meaning. I work with memory, with questions, with hypotheses. With forms and images. With the scent of wood, with the first impressions of childhood, with the texture of fabric, with imperfection. These images do not require translation. They speak to the heart and resonate at the level of intuition. I deconstruct, rethink, and complete…
