Cover Design Objective: Define the topic and conversation direction through benefit and outcome.
Formulate the topic around the value or outcome for the audience, rather than the product name.
The cover must answer the question: «Why should I keep listening?»
If all other slides were removed, the benefit of the discussion should be apparent from this screen alone.
Step 2. Why
Объясните, почему тема важна именно сейчас и почему ей стоит уделить внимание
Show the reasons and context that make the conversation timely and significant.
Use facts, environmental changes, risks, or opportunities to create a call to action.
The audience must internally agree that the issue cannot be postponed.
Step 3. What
Ясно опишите продукт, решение или формат предложения
Explain it in plain language, without overwhelming details or jargon.
Provide a comprehensive overview: what is being offered and what it consists of.
After this section, the viewer should be able to briefly summarize the core idea of the solution.
Step 4. How
Покажите, как решение работает и внедряется на практике
Break down the solution into understandable steps and stages of application.
Show the path from start to finish in a logical sequence.
The clearer the process, the lower the barrier to decision-making.
Step 5. What’s Next
Переведите интерес в конкретное действие и понятный формат продолжения
Formulate precisely how the audience can continue working after the presentation.
Eliminate ambiguity—show the steps, format, and entry point.
The person must understand what to do next and how accessible it is to them.
Step 6. Finale
Закрепите ключевую пользу и оставить опорную мысль
Capture the core value proposition in a short, memorable statement.
Connect the conclusion back to the initial motivation from the «Why» section.
The final screen must retain the core message while gently prompting the user to continue the conversation.
