The MUGUET Coffee is an authored brand concept inspired by the personal history of familiarization with French l’art de vivre, culture and self-image in the new world. It’s not just coffee, it’s a ritual, it’s a way of communication, it’s a language of emotion and it’s a form of self-image. In the center, the archaetype of the young Parisian MUGUETE, the composite image of a modern girl who grows up, changes, learns to accept different ways. Her story is the story of everyone who looks for harmony, opens up internal change, and learns to embrace their feelings. The mascot changes, the package is updated, but the spirit remains recognized. Design becomes a living organism that adapts but retains its character. Each series is a new look, a new mood, a new reflection of the inner world. Brand becomes a collection of emotions. Not only does he want to drink, but he wants to gather, consider, discuss. Each package is like a diary of sensations, as a visual trace of an important moment that one wants to experience again. MUGUETE connects aesthetics, philosophy, and power of personal identity. It’s a brand that adapts easily to seasonal and limited collections, creating a long-term emotional connection to its audience. MUGUETE is a coffee that tells us how important it is to be yourself. One coffee is a lot of emotion.
